The Icelandic Love Corporation

Psychography is an experimental short film based on a site-specific performance carried out on a farm on a remote fjord in Iceland surrounded by nature and 1000 years of history. In a dream-like atmosphere, the film tells the story of an old house, beings of different dimensions and their feelings and states of mind. A hidden woman prepares her magic brew, a young soul seeks inner freedom, others are full of regret and anger, while some sing in happiness… A house is filled with the stories of the people who live or lived there once – what if the frontier between the two were erased? Psychography is a deep, sensitive mapping of what our invisible inner world could look like if we set it free.

Jóní Jónsdóttir (1972) and Eirún Sigurðardóttir (1973) are the members of art collective The Icelandic Love Corporation, which was established in 1996. Working with performance, video, photography, and installation, they confront the seriousness of the world with works that blend playfulness, humor and spectacle with refreshing genuineness and subtle social critique that often incorporates ideas of traditional femininity. The Icelandic Love Corporation’s interdisciplinary art led them to collaborate with Björk for her Volta album in 2007.